The world is slowly moving towards the digital era: According to a data published by Internet World Stats, worldwide, there are 7.5 billion people using the internet in 2017. This clearly shows that more people are going online these days. This is why digital media has become the best marketing platform to reach out to the audience.

But, digital marketing is difficult. Many businesses similar to your niche might be running successful marketing campaigns, competing with which might be quite difficult for you if you have just started your business.

But when you try, test, and discover the right strategies that work for you, will make digital marketing simpler and effective.

Here are the best digital marketing strategies which have been tried and tested by many marketers. Try and find out what works for you:

Email Marketing: Not Dead



Even though Facebook and Instagram might be the first two things your target audience check out in the morning, emails are still as effective as they had been ten years ago. With about 4.9 billion email accounts worldwide, as reported by Radiccati, it reaches a larger share of audiences as compared to social media.

Email is also the medium of securing online identity, such as Facebook, and Twitter, and online payment medium because of which email is one of the most valuable digital assets, and everyone who is online uses email accounts almost regularly.

Because of these reasons, email marketing campaigns are effective, thus, a large number of brands still use email marketing to drive the audience to their business. Moreover, it is free! So why not take its advantage?

Social Media Marketing



As stated in an article by HuffPost, about 4.2 billion people use social media regularly; this is nearly half of the world’spopulation. So, social media is an unmissable opportunity to get your business online and build a brand personality.

On social media, you can try out three main things:

Segment Your Audience

When it comes to startups, many marketing experts often suggest not to use paid advertising options, which is wrong. Because, as a startup, it is hard for you to generate organic followers. So, pay Facebook business, Instagram business and the like to create the list of the social media users that you would like to target. This is curiously effective as you target your campaigns directly to those users which are interested in products or services similar to that you are offering.

Share Content of Value

Nothing beats a content which proves valuable to the users. When your audience sees something of a value in your content, they share it. Most of the contents viral on the social media are so because of the value they see in the content, thus passing them on to their kith and kin. 

Connect with Audience

Social media is created so that the people can hang out with one another online. With the instant messaging services provided on these platforms, businesses can easily build personal connections with the users. This helps increase your brand value, thereby making it easier for you to increase your brand recognition.

Your CRO: Why it doesn’t convert?



One of the conventional marketing strategies suggested by the great marketing tycoon David Ogilvy is to test, test and test the effectiveness of the advertisement copy before using it. Though conventional, this strategy plays an important role in defining the conversion rate of a landing page even today.

Once you lead your audience to the target landing page whether by using social media or CPA advertising, if the landing page doesn't seem something of value to the audience, they will bounce. Thus, the efforts and investment you make on leading them to your site will go wasted.

That said, although your landing page is currently converting a satisfactory number of audience, it is not good to settle there. Aim for a higher number. You must always monitor your conversion rate and design and redesign your landing page in order to deliver higher conversion rate.

Search Engine Optimization



Another thing that people mistake to be dead is search engine optimization. As reported by Smart Insights, about 6.6 billion searches are made through the search engines each day. Though it is true that the algorithm has gotten more complex than before, search engine ranking still exists which means SEO isn’t dead at all.

This is why it is fruitful to use strategies, such as consistent blogging, using keywords, providing valuable content, and the like. The recent upgrade of the search engine algorithm has also stipulated the responsiveness as one of the factors to rank the websites.

Survey Your Audience



Being a startup, it is pretty easy to go downhill on a punctured wheel and not know about it till you’re on the streets. So, it is crucial for every startup to know what they are doing wrong and the best people to ask this is your audience.

You can create an online survey or ask for feedback. But, it is a well-known fact that your audience won’t go all the way to provide feedback for your business. So, offer something valuable for them in return, such as a case study, white paper, or even a book, which will excite them to provide you feedback.

These are some of the tested strategies that every startup should follow to compete with the established ones. All you need to do is give time and have patience to see fruitful results.

Hope that this article was able to provide something of value to you.