If you are a blogger or even a website owner, I am sure that you have heard about LANDING PAGE somewhere along the line. And you must have thought, “Oh, I don’t need to worry about it. Landing pages are for marketers or for business owners.”

Well, sorry to break your bubble, but you as a blogger should also know what a landing page is and why you need it for your benefit.

So, what is a landing page?

To say it simply, landing page is the initial page a visitor well, lands on, when clicking on an ad, email link or a CTA on social media or from other sources.

But there exist some websites that use their home page as the landing page. Well, according to statistics, only 62% of B2B companies have a separate landing page.

So, how do you differentiate in real if it’s the home page or the landing page?

Well, a landing page usually is very straightforward and to the point without many distractions and usually uses just a single CTA.

A home page on the other hand, gives you full information about themselves with lengthy details and multiple CTAs.

Moving on, now let me tell you why you need a landing page for your site.

 

To generate leads, of course!

Landing pages are a sure way for you to generate easy leads to your website. Redirecting links and ads straight to your home page may turn away many potential leads. The idea is to capture these leads and turn them into long-term customers and landing page does that for you.

“How?” is the question you have in mind. Well, as mentioned earlier, a landing page has limited information and less options for the customers to choose from, and as you know, everyone gets confused when provided with numerous options. So, they’ll just sign up or subscribe to you. Simple!

Pro tip: To have a successful lead campaign, be sure to add images, audios, videos and conversion forms on your landing page.

 

Get demographic data of your traffic

When your leads fill in the conversion form present in your landing page, you and marketing team are presented with information about the valuable customers. This helps you to better understand your traffic and analyze the rights and wrongs of what you have been doing. You also get to strategize the correct and efficient way to reach out to the right visitors.

 

Converts leads into happy customers

With the limited options in landing pages, you can directly have an association with your audience. There are many products that provide just two options – take a trial/subscribe or buy our product. Now, with options like this, you are sure to get visitors to your website either for a trial or a paying customer.

Now, isn’t that a win-win?

So, have you decided to make a landing page yourself? Well, why not try Contentder to create one.