Something that is essential to have yet difficult create to build your online presence is a good About Us page.

Why? Because a perfect About Us page is very hard to come by. Sigh!

An About Us page can be a boring jumble of me, me, me or us, us, us. But this boring mix can play a vital role for your business. As a matter of fact, it’s the first thing your customers look before they consider purchasing your product or services. They try to determine if they can trust you by giving a detailed look at your About Us page.

So, what makes an amazing About Us page that gets your visitors hooked?

You’ll need to let the world know why your company is awesome. And you’ll need to do it tactfully, not boast about it. And that my friend is the tricky part.

 Here are some tips I’ve compiled to help you create an amazing About Us page.

Get Your Message Delivered

Image Source: https://easybuilder.contentder.com/Preview/93/About

Everything else is useless until the content and layout of your About Us page does not get your point across. Set your goal to tell the users who you are and what you do by showing them what you can do for them or have done for other people. Showcase your achievements, past workings and tell them your capabilities, but all in a subtle way.

Stay in The Present

Showing off your roots is a good thing, but don’t forget to mention your current activities. Your content should exhibit growth and development, from the beginning to the present. Use the page as an opportunity to tell readers what you’re offering with a short and clear summary of your company’s enterprises along with a list of its benefits.

Give Proof and Show Off Your Reputation

A good About Us page always has some mentions of past achievements, successes, social proof, testimonials and other authenticity statements. Giving positive examples of why your site is worth reading. Doing this is extremely important for such pages.

Let the Design Enhance Your Potency

Some of the About Us pages will take your breath away because they are so beautiful. Some, well not so much. Make your page a feast for the eyes by making use of photos, timelines, videos or infographics. Capture their attention as long as possible by showcasing the outstanding design of your About Us page.

Why not check out some amazing templates from Contentder?

And last but not the least, keep your readers in mind while creating an About Us page. Don’t let them look upon a mass of text you’ve created without a break. Don’t forget to mention the very reason they come to your site in the first place which is a very good way to show that you have their needs in mind.

What are you waiting for? Go ahead and make that perfect about us page and show it off to the world.