These days, everybody from a school kid to even grandmas has a Facebook profile.

Facebook is no longer just a social media platform where people log in to share pictures, memories and moments with their loved ones but it has become a place where businesses are able to grow and nourish. Believe me or not, but one of the requirements of social media marketing strategy is to actually have a Facebook page.

So, have you set up one for your company?

If not, then go right ahead and create one immediately. Once done, come back to this article and learn how to get the right amount of likes on your Facebook profile. 

There are quite a few steps that you need to go through to get valid Facebook fans, fans that will actually prove good for your business and drive real traffic to your website.

Here are some pointers for all of you out there that have just started a Facebook page or are in need of more Facebook likes.

1.      Optimize Facebook page with relevant information

A company’s Facebook page should never be limited to just the profile picture, cover image, and a short description. Provide your fans with an overview of what your business is and what it has to offer.

When creating your company’s Facebook page, I am sure there were quite some fields that you had to fill. Take the time out and do fill all the categories and subcategories, add your website URL, address, contact numbers, and other minute details. Believe me, all of this will help you appear on Facebook and search engines.

2.      Send invitations to existing contacts

The best way to spread the word around that your page exists is to invite as many people as you can to like your page. Start with your existing contacts – friends, family, employees and business partners. I am sure they will be willing to help you, and if they haven’t liked your page already, all you need to do is be polite and ask – through personal emails or Facebook.

3.      Be active

Optimizing your Facebook page is the first step. Don’t you need to have regular posts to get those likes? Yes, of course. So, to show your presence, you need to be active and post regularly. Just keep in mind, that your posts need to be interesting, something that your audience will enjoy and prompt them to like it, comment on it and share it in their circle. 

Make a schedule or even better create a calendar – weekly or monthly and plan out the topics and ideas that you want to share.

4.      Post contents that are engaging

Just being active is not enough. Your posts should be engaging, interesting and attractive to your audience. Do some research, again plan out and post things that are trending, viral and will surely catch the eye of a user. You don’t always need to talk about your company or brand. Make variation and hand out some tips, ask a question or post a random picture. Your posts should be valuable yet entertaining, so make each one them of high quality.

5.      Make use of Facebook ads to get that extra reach

Along with all the free options, Facebook also comes with paid advertising which is actually a very good way to get your target audience on board with you.

If you have the budget, investing in an ad campaign can turn out to be quite beneficial for your business as this is not only fast advertising but also helps in increasing your brand awareness as well as giving you a boost on your website traffic.

6.      Promote your page on other channels

People don’t just limit their use to one social media platform. Many of them have an account on Facebook, Twitter, LinkedIn, Instagram and many others. So, just posting on one platform will not be enough. Cross promote your page on other channels. Just add a link of your Facebook profile on your business’s Twitter, LinkedIn or Instagram profiles (and do the same for others as well).

Occasionally share your posts on other social media platforms, but just do it in a planned manner. Make sure to only cross promote those posts that are relevant to that respective platform, else you might lose all those loyal fans.

7.      Go through Facebook analytics

Make a habit to go through your Facebook analytics/insights every once in a while. You can accumulate a lot of information like your current followers, the kinds of posts that get a lot of likes, posts that have maximum or minimum engagement and many others. From here, you will be able to identify the kind of posts that work for you and those that don’t. This will help you to plan your future posts in a more strategic way.

So, check your Facebook insights and give your followers the kinds of content that they enjoy, those that will boost your brand and get you more likes.

Conclusion

So, these are some of the ways that you can generate more likes on your Facebook business page.

Do you agree with this list? Or, do you have more suggestions? Please let us know in the comments.