The early 2010s saw blogging as a mainstream tactic for businesses to draw a crowd. Alongside political, food and sports blogs, businesses also participated in the digital race to promote their brands. Fast forward a decade, several virtual platforms have contributed to closing the gap between businesses and customers.

The social media revolution, with the capability of gathering businesses and customers onto a single platform, supposedly brought about a steep decline in blog users. However, research shows that an overwhelming 77% of internet users still read blogs. Users consider blogs as a credible source for information. While businesses rely heavily on social media to promote their brands, blogs are an organic medium that allows the internet to connect and interact on global trends.

There are several platforms in the internet that allow easy accessibility to create a personal blog site. The following points suggest the reasons why you need a blog in 2020.

Identify yourself as an industry leader

Blogs attract organic visitors who gain industry insight and information about your business. For business sustainability, as well as reader retention, the competitive market demands regular online presence. Blogs are a dependable source that helps relay messages to customers.

Businesses that don't update information regularly fade away from the customer radar, allowing marketers with a regular online presence to capitalize on this void. Routine updates not only increase brand value but also identifies businesses as industry leaders.

Know your customer interest

Business operators will always have information to share with their patrons. Via blogs, marketers can educate their targeted audiences, and initiate a two-way communication channel to gather insights on customer interests.

Similarly, businesses can get to know your audience better by:

Reading the discussion forums on blogs, or comments in the respective social media pages

Determining preferences of different demographics by watching the customer behavior

Keeping track of which personas make a purchase

In the long-run, generating an audience through blog readership helps readers connect with your brand by building trust and cultivating relationships.

Content for social media

If you're targeting a mass audience, along with your website, several social media platforms come in handy to promote your services in the digital realm. Your social media handles and blogs coincide with one another to help establish your brand.

Blogs provide unique updates that internet trusts. Social media picks up these organic content and generates higher clicks enabling better traffic into your website. 

Generate website traffic

The blog consists of content relevant to your customers. Including a blog on the website is a marketing tactic to drive traffic. Original content on your website creates a foundation for all your social media platforms.

Post links - with attractive visuals - of your blog articles to your social sites. Also, post inbound links, of your website, in the blogs to drive traffic to specific landing pages.

Increase your SEO

Original content on the website is key to advancing your competitors in the search engine results page. Blogs are tools that help boost SEO.
Determine the keywords, topics, and categories associated with your business using keyword generating tools. Include the suggested words and expressions while creating a post.
Additionally, blogging regularly about your business, industry, or product will consistently increase your search keywords. Keywords and topics allow Google, and other search engines, to find your website.

Conclusion

Blogs are your vehicle for sharing your business updates and insights to your audience. Share important PR notices, or discuss current events routinely to establish your brand presence.