Social media is an inexpensive yet the most efficient tool that ensures maximum global reach. It allows businesses to get in direct contact with billions of active users. However, along with approachability, social media also brings along fierce competition in the digital realm.
Creativity can be the solution to stay ahead of the competitors. But, bringing out something new to the table every time can be a daunting task of every social media marketer. While recycling old posts and methods can seem monotonous, tweaking these methods can often help attract new audiences and retain your old ones. Here are 5 creative social media trends of 2020 that companies can practice to promote their brands.
1. More Live Content
Humans are naturally attracted to moving objects. Marketers have been attracting social interactions with such content. At present, live videos have garnered more popularity than ever, and this trend will only continue to grow. However, creating live videos isn’t as easy as it sounds.
Executing live video streams allow marketers to attract a larger audience and generate higher traffic. The real-time interactions, while it increases brand visibility, can also help attract viewers than you would from a status post. At the same time, it allows marketers to learn their audience’s intent.
2. Ephemeral Content
Ephemeral content are the promotion tools that are accessible for only a brief period. They can be rich media, primary images, or videos that live for just a short time on social platforms. Snapchat, Facebook, and Instagram stories are some of the most common social media apps for ephemeral content.With the growth of social media, the number of people active on such short-spanned content is exploding. Reports suggest that more than 500 million people use Instagram stories alone, and they value the content brands provide on stories.
Be a part of these short-spanned stories by creating a visual imagery of your brand. Even a single story in a week can help grab your audience’s attention. It will remind them of your brand and tell them why you’re relevant to them without even trying to sell them anything.
3. Use Brand Influencers as Your Advocates
Influencer marketing is a rising worldwide trend. It is common to see celebrities align themselves with various brands. The trend is evident in Nepal as well.
Social influencer allow marketers to attract the already existing audience of the particular influencer. Choosing an influencer whose audience aligns with the target customer of the brand will help generate new leads for your company’s sales funnel. A win-win partnership for both parties will help increase brand value to each of their audience. Influencer marketing further allows brands to
- Build trust with audience
- Improve brand awareness
- Enrich content strategy
- Increase reach to target audience
- Increase brand value to the audience
4. Invest Time in Blogs
Content is an irreplaceable source of information. Likewise, credible blogs are the key to increasing social status in social media. At present, an overwhelming 77% of internet users read blogs. Blogs are organic mediums that allow businesses to send out information or general messages to their audience.
Posting blogs on social media sites allow companies to interact with their customers and find out their preferences. They can also collect feedbacks for brand improvement.
Our previous
blog discussed why blogs are important for businesses.
5. Be Weirdly Original
Social media aim to connect with the maximum audience. It does not have any pre-defined rules that prevent users from acting uncanny while interacting in the virtual realm.Most companies or influencers practice professional mannerism in their social platforms. However, a few have proven that going off-beat can be equally effective.For example, restaurant chain Wendy’s social media popularity is credited to its history of unorthodox roasts. The company’s charming, witty, and friendly, and sometimes unorthodox replies are the defining feature of their social media strategy.
Celebrity Chef Gordon Ramsay also practices a similar method. The chef often brings his reality-TV no-nonsense persona onto twitter where he rates food of amateur cooks. These reviews go viral in all social platforms subsequently expanding the Chef’s brand even further.
Conclusion:
Social media trends keep changing with the preferences of the audience. Nonetheless, the users are very welcoming of new changes. Social media marketer needs to be informed of the popular trends and implement those which are favorable to your target audience.